Internet Marketing position at Did-it.com
(Did-it.com -leading search engine marketing company located in New York , NY.
Supervisor: Kevin Lee - acknowledged search engine marketing expert.)

• Independently designed Adwords Reports Flagging System . System automatically analyzed up to 60 000 keywords, marked best and worst performing keywords, according to specified ROI levels. System also provided information on: avg. conversion rate; avg. CPO; avg. CPC; TCPO threats; number of low conversion keywords.
   
• Carried Profit maximization study . Study used margin profit theory to prove that overall maximum ROI doesn't maximize profit. Study also found maximum profit available, number of orders and ROI (theoretical model).
   
• Designed PPC Program Performance tool. Tool allowed to compare and visualize CPO; CPC, No. of conversions; money spent in different search engines.
   
• Carried study on compounded lift effect of different optimization functions. Functions included: bid optimization; keyword expansion; copy and landing page testing; other.
   
• Co managed John Kerry Adwords campaign.
   
• Independently carried Google Adwords and Google Adsense marketing campaigns.
   
• Responsibilities: data analysis and presentation, client service, answering phone calls, web design; Flash and graphics design; independent marketing campaigns, web research, office maintenance.